“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago spawned a number of industries,including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and intertainment.
When it comes to an interactive network such as the Internet, the definition of ‘content’ becomes very wide. For examplecomputer sofware is aform of content-an extremely important one, and that for Microsoft will remain by far the most important.
but the broad opportunities for most companies involve supplying information or entertainment. No company is to small to participate.
One of the exciting things about the Internet is that anyone with a PC and modem can publish whatever content they can creat.In a sense, the Internet multimedia equivalent of the photocopier.It allows material to duplicated at low cost, no matter the size of audience.
The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, andmany companies are laying plans to create content for the Internet.